A B O U T
Pepa Pombo is a Colombian brand specialized in knitting. Since 1978, it has been known for its unique garments that are worked manually, therefore it is a brand with a high degree of exclusivity and versatility. Pepa Pombo heads and seeks to position himself among his target group, women around 30 to 60 years old, of a high socioeconomic level in Guatemala.
Among the strategy of the social media content, it seeks to highlight the archetype of the “effortless chic & authentic” brand through content sections that give coherence to the publications, telling different stories at the local level.
Among the strategy of the social media content, it seeks to highlight the archetype of the “effortless chic & authentic” brand through content sections that give coherence to the publications, telling different stories at the local level.
